Robert H. Bennett was contracted to produce an advertisement for a Grungy Gentleman collection that Microsoft was sponsoring. As part of a merchandising project ,Grungy Gentleman produced and sold Knicks and Rangers caps in the MSG arena and this video was used as an advertisement in the arena as well as pitch material for Grungy Gentleman to sell more products in the arena. The pitch went well, and the video was a large factor in helping close the business deal.
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